Missional Living

It's official!

Thanks to Virgin Mobile, the MVNO targeted to Gen-M subscribers has gone multi-culty with a celebration called Chrismahanukwanzakah. TODAY (Dec. 13) is the official holiday, with ringtones, e-cards and other m-commerce offerings to suit any religious persuasion.

As a company statement puts it:

“Since Chrismahanukwanzakah comes during the busiest selling season of the year Virgin Mobile created a gift line (1-888-ELF-POOP) where holiday shoppers can call for advice on what to get even the pickiest Chrismahanukwanzakahan. Is your cousin a Pagan? Married to a Jew? Brother- in-law a Muslim? No problem! Help is one toll free call away. You'll be put directly in touch with one of Virgin Mobile's Chrismahanukwanzakah characters to find out what Pay As You Go wireless phone will make the most appropriate gift.”

It goes on (really): “In addition to the gift line, Americans can catch the Chrismahanukwanzakah spirit by sharing e-cards and special "blended" holiday carols found at www.chrismahanukwanzakah.com. Virgin Mobile advertising spots featuring the madcap collection of Chrismahanukwanzakah characters will begin airing in early November. And back by popular demand is the Chrismahanukwanzakah holiday anthem, "We're All Snowflakes," which can be downloaded as a ringtone at www.virginmobileusa.com.”

Still not convinced? 

Call 1-888-ELF-POOP.