Having flown several times with my guitar, I can appreciate this. It seems the throwers at United Airlines destroyed a $3500 Taylor guitar. Dave Carroll, the owner, spent 9 months trying to get them to cover the loss. When he told them he was going to post a song on youtube, they said "good luck with that". Now, with the video in excess of 4 million hits, UA is offering an undisclosed amount of money in exchange for the video being pulled. His response? "Good luck with that".
The guitar gods at Taylor have already sent Carroll two new guitars (seen in the video..).
BTW, if you ever have to fly with your guitar, I recommend doing what has worked for me: a hardshell case, wrapped in duct tape, and damage insurance.